Cultural Influences on Style: A Journey from the ’70s to Today

Over the decades, fashion has been profoundly influenced by the cultural shifts, societal changes, and artistic movements of each era. Today, we’ll take a journey through time, from the ’70s to today, to uncover how cultural influences have shaped the way we dress, style ourselves, and express our individuality. 

The 1970s: A Decade of Rebellion and Freedom 

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The ‘70s was a period marked by social and political upheaval, and this unrest was prominently reflected in fashion. Hippie culture, inspired by the counterculture movement of the ’60s, continued to influence the fashion scene. Bell-bottom jeans, tie-dye shirts, and flowing maxi dresses became symbols of freedom and rebellion. Celebrities like Jimi Hendrix and Janis Joplin were style icons who embodied the spirit of this era. 

The 1980s: Bold and Extravagant 

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The ’80s was all about excess and extravagance. With the rise of MTV and the emergence of pop culture, fashion took a bold turn. Shoulder pads, neon colours, and oversized accessories were all the rage. The music and movie industry played a significant role in shaping fashion. Think Madonna’s iconic cone bras, Michael Jackson’s red leather jacket, and the punk rock influence of bands like The Clash and The Sex Pistols. 

The 1990s: The Era of Grunge and Minimalism 

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The ’90s brought a shift towards a more relaxed and minimalist style. The grunge movement, popularised by bands like Nirvana, influenced fashion with its emphasis on flannel shirts, ripped jeans, and combat boots. On the other hand, minimalism gained ground with designers like Calvin Klein and Helmut Lang, who favoured clean lines and simple silhouettes. This decade also witnessed the rise of streetwear, with brands like Nike, Adidas, and Supreme paving the way for a new era of casual chic. 

The 2000s: Technology and Globalization 

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As the 21st century dawned, technology and globalisation began to impact fashion significantly. The rise of the internet allowed for the rapid dissemination of trends and the birth of online shopping. Hip-hop culture, led by artists like Jay-Z and Eminem, influenced fashion with oversized jerseys, baggy jeans, and bling-bling jewellery. Additionally, fashion icons such as the Spice Girls and Britney Spears brought a unique blend of pop and street style to the forefront. 

The 2010s: Sustainability and Diversity

The 2010s were marked by a growing awareness of sustainability and a push for greater inclusivity in fashion. Ethical fashion brands gained traction as consumers became more conscious of the environmental and social impact of their clothing choices. The rise of social media platforms like Instagram and Pinterest democratised fashion, allowing individuals to become style influencers in their own right. Diversity and body positivity movements also pushed the industry to become more inclusive, with a broader range of sizes and ethnic backgrounds represented in fashion campaigns. 

Today: A Fusion of the Past and Future 

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Coming a full circle, fashion today is characterised by a fusion of styles from different eras. We see a resurgence of ’70s boho-chic, ’80s power dressing, and ’90s nostalgia. Sustainable and ethical fashion practices are becoming mainstream, with brands prioritising eco-friendly materials and fair labour practices. Moreover, cultural influences continue to shape fashion through music, art, and social media. 

In conclusion, fashion is an ever-evolving art form that reflects the cultural zeitgeist of each era. From the rebellious ’70s to the flashy ’80s, the grunge ’90s, and the tech-savvy 2000s, every decade has left its mark on the fashion landscape. Today, we embrace a diverse and inclusive fashion world that draws inspiration from the past while looking towards a more sustainable future. As Jolene continues to evolve, we are excited to be part of this ongoing cultural conversation, helping you express your unique style in a world of ever-changing influences.

Image source and credits: Pinterest. No copyright infringement intended, for inspiration purposes only. In case of any issue, shall be removed upon notification.

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